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Why Advertise with Down East?

Since 1954, Down East magazine has been the authoritative voice of the best Maine has to offer. Today, we continue that tradition across our portfolio of print, online, and special events. Advertising in Down East connects your business with hundreds of thousands of readers who live and love Maine.

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Advertising Sales Office
254 Commercial St., Suite 104
Portland, Maine 04101


DE_Portraits-743Thomas J. Giovanniello Jr., Associate Publisher

Tom is a native of Massachusetts and was first introduced to Maine at an early age by his grandparents on family vacations to Old Orchard Beach. Throughout his 33-year career, Maine has held a special place in his heart. He joined Down East in 2011 and currently heads up the Portland office. Preferring the ocean to the mountains, he lives with his wife in Kittery. E-mail Tom at [email protected]



rbroadbent Rachel E. Broadbent, Account Executive

A born southerner, Rachel recently relocated to Maine from Western North Carolina by way of Atlanta, Georgia. Rachel attended Appalachian State University for her undergrad degree in Political Science, and later attended Clemson University where she received a Master of Business Administration with a concentration in International Business. Before joining Down East Magazine, Rachel worked in Atlanta with an international digital publishing software company specializing in digital editions and mobile apps. Married to a native Mainer, Rachel, her husband, and their puppy Luna are routinely found walking the lovely Maine beaches, hiking and camping when her southern blood can handle the temperatures, reading, and enjoying the local microbrews. Contact Rachel at [email protected] or give her a call at (207) 691-1574.

hellwell Heather Elwell, Integrated Account Executive

Heather spent every summer in Maine since she could remember and has fallen in love with the state and everything that it has to offer. She has worked in publishing since graduating from Florida State University where she obtained two degrees in both Music and Applied Economics. Heather joined Down East in 2014 and when she is not performing any of her seven musical instruments, she can be found fishing out on the boat or hiking any of Maine¹s wonderful mountains. E-mail Heather at [email protected]


 Unknown2Stephen D. Hobbs, Account Executive

A native Mainer, Steve grew up enjoying summers on Mousam Lake and winters at Sugarloaf. He attended college in Vermont, where he met his wife, and Utah, where he graduated with a business degree. Steve has been at Down East for two years, following a 32-year career of TV & radio broadcast sales & management in Portland. E-mail Stephen at [email protected] or give him a call at 207-809-9952.




Unknown-3Lawrence Hollins,  Account Executive

Lawrence gave up driving from California to Maine every summer in order to finally call Maine his permanent home in 2005. In 2007, he joined Down East bringing with him extensive experience in marketing, project management, and sales from a variety of B2B, B2C, and non-profit trades. After work, he heads home to his small farm to dig in the garden and press apples with his two kids and lovely wife. E-mail Lawrence at [email protected] or call him at 207-542-4428.





Alanna Lee, Account Executive

A lifelong resident of Maine, Alanna joined Down East following her graduation from the University of Maine. She loves all things mid-century modern, especially movies, fashion and home decor. On weekends she can be found exploring the unique shops and boutiques that make Maine a shopper’s paradise. E-mail Alanna at [email protected].




Unknown-1Michael Leonard,  Account Executive

Michael arrived in Portland Maine seven years ago from Boston bringing 15 years of experience in media sales, special events, and marketing, as well as years with National Public Radio flagship station WBUR. Michael also enjoyed extensive experience in the digital space as Director of Marketing for Lycos, and Vice President of Marketing for entertainment web site Hobnox. Prior to joining Down East Magazine in August, 2014, Michael worked in business development for the State Theatre in Portland and Maine Standard Biofuels. E-mail Michael at [email protected] or give him a call at 207-671-1977.



DE_Portraits-155Dawn Rasmussen, Production Representative

Dawn is a native midcoast Mainer who joined Down East in 1995. When away from the office, she enjoys spending time with family and friends, gardening, and knitting. Before Down East, she and her husband owned and operated a small IGA grocery store for eight years in their home town. E-mail Dawn at [email protected]




Unknown-1Kathy Rhodes, Credit Manager

Kathy was born and raised in Maine.  After graduating from Thomas College, she moved to Arlington, Virginia, to work for the federal government. She lived and worked in the Boston area as well as Stroudsburg, Pennsylvania, before moving back to Maine in 1997 and joining the Down East staff in 2002. She loves living on the Maine coast and exploring all the wonderful things Maine offers. E-mail Kathy at [email protected]