Cash Mob Hits Portland Bookstore
Encouraged by a new Web site, nearly fifty people armed with $20 bills overwhelmed Longfellow Books in Portland with business Thursday night.
The “Buy Local” event was organized by Local Thunder, a Web marketing company and owner of the Web site www.gr8PortlandME.com, which features a directory Portland businesses, coupons for discounts at local stores, restaurant menus, and a calender of events. Businesses pay a fee to be featured on the Website.
“This puts more people in the store than all day today and all day yesterday,” Stuart Gersen, Longfellow Books co-owner, said.