Down East Enterprise Inc. announces the appointment of Paul Doiron to Editor in Chief for the Down East brand. In his expanded role, Mr. Doiron, who has been Editor In Chief of Down East Magazine for the past four years, will oversee all Down East-branded products, including the book and online divisions.

“Under Paul’s leadership, our magazine readership has grown by more than 5 percent… and that’s in a year when most magazine publishers are losing readers… and our website traffic has doubled… that’s impressive!” said John Viehman, VP/Group Publisher. “So we’re thrilled to give Paul an expanded role in the brand and the company. He brings an impressive resume that not only includes decades of publishing experience but also firsthand knowledge of Maine and all it represents to the people that live here. Only in Maine can you find a Yale graduate, an acclaimed novelist, a Hollywood screenwriter, and a Registered Maine Guide all rolled into one person. He’s someone who knows Maine intimately — as a native who has experienced it on all levels — and he can express it eloquently…. It’s the way an editor should be, frankly.”

The beginnings of Down East Enterprise date back to 1954, with the kitchen-table launch of Down East: The Magazine of Maine. Today, Down East is the largest circulation magazine devoted exclusively to Maine, with over 270,000 readers worldwide each month. The book publishing division was started in 1967 and now counts over 775 titles in print and currently publishes 25 new titles per year. In 2008, Down East Books was recognized as “Publisher of the Year” by the New England Independent Book Sellers Association. In 2000, internet publishing became part of the mix, and today Down East has four full-service websites: DownEast.com, MaineVows.com, MaineBoatyard.com, and MaineHomes.com. Located in Rockport, Down East Enterprise also provides custom-publishing and digital production work for outside clients.