Gimme A Shot of Spellcheck
By Al Diamon
Created Jun 29 2007 - 8:05am
Maine Beverage Company, the private corporation that operates the state's wholesale liquor monopoly, puts out a monthly advertising supplement that runs in most daily newspapers, alerting drinkers to what booze is on sale. Assuming, of course, that imbibers can sort out the creative spellings.
For instance, in the June and July editions, drinkers were alerted to specials on "Bourban" and "Liquer." Also, in the June edition all the bargains on vodka were listed under "Vermouth," a mistake that was corrected by July.
Maybe somebody should check to see if the advertising department is sampling the product during work hours.